minecraft

If You’re Using Minecraft To Sell Something, Stop That Now

In an effort to cut down on the amount of Minecraft mods that serve as little more than spam, Mojang is enacting some new anti-commercial rules that forbid third parties from offering ad-related mods or using Minecraft footage in their advertising. Mojang’s Owen Hill came forth with his Two Commandments this morning. Thou shalt not:

  • Build a Minecraft mod or server that promotes unrelated products in playable form; e.g., if you are a restaurant chain, you can’t market your restaurant by releasing a mod that includes your restaurant built out of Minecraft blocks.
  • Build a Minecraft map or mod that markets a movie or TV show; e.g., if you’re a movie studio, you can’t make a map that uses Minecraft blocks to build out the fictional world of the movie or its characters, and you can’t make an official movie trailer out of gameplay footage from that map or mod.

The lone exception is if one gets expressed permission from Mojang to use Minecraft for promotional purposes. But as it is, Mojang would prefer you didn’t. “That doesn’t feel right, or more importantly, fun. The new rules are an attempt to stop these things from happening,” says Hill. “We want to empower our community to make money from their creativity, but we’re not happy when the selling of an unrelated product becomes the purpose of a Minecraft mod or server.”

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