china

Look Out China, Here Comes Minecraft

Mojang announced today that a major milestone in Minecraft history was about to be achieved: the game would be making its official debut in China.

Minecraft will enter the growing Chinese market for the first time through a licensing agreement with the company NetEase Inc., which will be selling the Pocket and PC versions of the title to Chinese consumers. It’s Mojang’s eventual plan to create a special version of Minecraft tailored to Chinese audiences, but that day is further off.

“We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game,” said Jonas Martensson, CEO of Mojang, creators of Minecraft. “NetEase understands our long-term vision for Minecraft and supports Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft.”

“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game,” said William Ding, CEO and founder of NetEase, Inc. “With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”

Mojang did not announce a specific date for the Chinese debut of Minecraft.

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